5/15/2023 0 Comments Pandora radio in cars![]() According to Browning, all the best-selling passenger vehicles in the U.S. This figure is roughly one-third of all the new models of 2014. Recently, Pandora’s vice president of strategic solutions, Heidi Browning, stated that about 135 models from 26 different automobile makers coming out this year will have pre-installed Pandora services. However, customers who are buying models with OEM-installed satellite radio and are ready to pay for radio services are most likely to prefer Sirius XM over Pandora due to the diverse and unique content of the satellite radio provider. Five million new users have already signed up for Pandora’s services in cars. In the context of new vehicle sales, models that are not satellite enabled may be Pandora’s prime target because it’s much easier to beat terrestrial radio over the quality of content than satellite radio. Back in 2010, the Internet radio provider had partnered with Pioneer, an electronics manufacturer, to offer Internet radio in cars. This year, the company is planning to launch its radio services in 135 different car models from 26 auto manufactures. With existing cutthroat competition in the free music space, Pandora has decided to take on terrestrial radio services and satellite radio provider Sirius XM in the car market. A couple of months back, Pandora’s stock took a hit after Spotify reported that it crossed the milestone of 10 million paid subscribers. Earlier this month, the company’s stock plunged by more than 10% after Google revealed that it has acquired music curation app Songza. Both these instances indicate that the market is considering these services as a serious threat for Pandora. While the company’s active user count has increased at a robust pace historically, it is likely to slow down going forward due to growing competition from Sirius XM and emergence of free music streaming services such as Spotify, Google‘s Songza and Apple‘s Beats. With all the mobile music apps available and the ease of streaming audio wirelessly through Bluetooth, you may never have to sit in traffic and listen to a song you don't like ever again.įor more information about streaming online music to your car and other related topics, follow the links on the next page.Pandora Media is one of the largest Internet radio providers in the U.S. Some aftermarket companies are already selling radios with built-in Bluetooth technology for just that reason. Although Ford and Spotify don't currently have an official way to integrate the two systems, their hack showed the capabilities of online music streaming to a car.Īnd if you're looking to stream online music in your car, but you don't have the latest model on the road, there's no need to fret. They were able to change songs on Spotify using voice commands. ![]() Īt a fall 2011 technology conference, Ford and Spotify got together and hacked the Ford SYNC system to, not only allow Spotify to stream music to the car, but to also take advantage of Ford's voice recognition technology. Many others, like Hyundai, Toyota, Buick, GMC and Chevrolet are incorporating online music streaming into future vehicles as well. ![]() And as of 2012, all of Scion's vehicles will have the option of having a Pandora-enabled radio in the car. Manufacturers like Mini, Ford, Scion, BMW and Mercedes-Benz all have models that incorporate Pandora music streaming. Automakers have seen the demand for smartphone integration and many are adding Bluetooth-enabled radios to allow for streaming online music.
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